Get out there and face the competition.

I honestly think that we spend too much time in our office behind our computers in our own little bubble. There’s something to be said for getting out and meeting clients and getting out of your comfort zone and coming to events like HubSpot’s Inbound 2019 event in Boston.

This is the second time that I hit this floor surrounded by 25,000 other people who are in marketing, who are leaders, who are trying to do what we’re trying to do. Two things happen: the first part of me makes me feel like we are a little bit small, like maybe we’re not good enough, like maybe we are just one of many. And then another part of me thinks we’re going to take things to the next level. We are going to be the leaders of these 25,000 people. We’re going to build a world-class agency. But none of that would happen if I was just sitting back at the office, in Markham, sitting behind my computer.

I am forced to face the fact that there are a lot of things that we’re amazing at and there are a lot of things that we need to do better. If you’re not uncomfortable, you’re not facing the challenges that are smacking you in the face, that are reminding you that you’re not as good as you think. Then when you start to grow and start to see results, you know what happens? You realize you’re actually a lot better than you thought you were. That’s the duality of it.

One, you’re not as good as you think you are. Two, you are actually a lot better than you think you are. You’re somewhere in the middle. You’re not as good as the hype, and you’re not as bad as the criticism. So you have to get out of your office. You have to get out from behind your desk.

You have to put yourself in a situation where you’re uncomfortable, because that’s the only way you’re going to know the areas that you are amazing at and the areas that you need to grow at and how you need to raise your standards.