When you are running and growing a business, you don’t have the luxury of taking a day off. I am not talking about Saturdays or Sundays; I’m talking about every day that you’re in your office—every day that is a workday. You do not have the luxury of taking that time off. You have to show up every single day, and the question is, “Are you being as intentional with your time as you need to be, or are you just going through the motions?”
We entrepreneurs take on all the risk typically by ourselves. We spend time and money. We do all these things just to get ourselves a job. Most people are just going through the motions. They show up at work at 9:00 a.m. every day, they take their lunch, and they leave at 5:00 or 6:00 p.m. every day. We’re not actually on the path to growth when we don’t show up with the intensity or the intention of building the thing that we want to build.
Professional writers know that to be a writer, you need to show up every day in front of your laptop, and you need to sit down and write. I was listening to Rob Bell’s podcast. He said that he wrote for an entire month and then hit Delete because it wasn’t good enough. But he showed up every single day.
I was on a plane coming back from a Tony Robbins event, and I’m sitting beside someone whom I noticed was also there because she was wearing a wristband from the event. I said, “Oh, you were at Tony Robbins too!.” She said, “Yes, I’m a writer who doesn’t spend any time writing. You know, I’m a mom. I have, you know, a household. I like staying up late, and I hate getting up early, so I never have time to write, especially this year.” So a question for you, Is she showing up? And is she really doing the things that she has to do?
You know, Steve my videographer told me a story about someone he used to work with. He said that if you run a shop, you have to show up every single day. You have to open up. You have to be present. You have to be ready to serve customers, whether they show up or not. You have to show up, whether the work is there or not. You have to be open to those opportunities, whether they’re there or not. What are the things that you have to do? Whether you’re feeling great or not, whether you’re feeling inspired or not, whether you’re feeling bold or not. In your business, what do you have to do?
I have to hustle every single day. I am responsible for running a multimillion-dollar agency, and if I’m not consistently focusing on relationships, on clients, on sales, and on having more people know about what we can do, guess what, we will not be a multimillion-dollar agency. We will shrink and go bankrupt. When I took on more and more sales; because I used to have more salespeople and I let them go, I then became the only salesperson.
Every day I’m hustling, and before I left at the end of the day, I would say, “Did I do something today to hustle?” And the hustle for me is reaching out to someone, booking a lunch, making a phone call, saying hi to someone I haven’t spoken to in a while, writing a contract, getting a lead, and opening up an opportunity.
First, you need to ask yourself, why don’t you do this more? That’s the question. Why are you getting distracted? Why aren’t you committed? Why aren’t you showing up every single day? Perhaps you’re not in love with what you’re doing. If you don’t like what you’re doing, and you’re just grinding to get through it, and you’re not in love with it, of course, you’re not going to show up every day with the drive and the grit and everything that you need to do to push through all the hard things. Do you love what you do?
Second, are you committed to the cause? You can call this purpose. You can call this whatever you want. Are you on the road to something bigger or greater than what you’ve been doing in the past? Are you growing? Are you challenging yourself? You know that this is something that you have to do.
Third, are you celebrating the wins? Are you taking the time to just stop and say, “This is pretty cool that this happened”? You know, the writer who completes a chapter, whether it’s good or not? Did you stop to celebrate the win? You know, for me in my business, getting that new campaign or signing that new client is a win. Of course, those are wins. But what about the little wins? What about the things that remind us that we have momentum, that we’re going in the right direction. And so in this, you cannot lose hope. You have to show up every day. You have to continue to push. You have to tie it back to your mission, and I’ll leave you with this one last thing.
This comedian once said that the advice he was given when he was coming up in comedy when he wasn’t really making progress and not really getting anywhere was to “stay in line.” The older comedian told the younger comedian, if you want to be a comedian, then you need to go out, and you need to hustle. You show up every day and you do what you need to do. And you stay in line. But you start to lose hope. You decide you don’t want to be a comedian; you want to be an actor, or you want to take three years off and become a stay-at-home dad, or you want to start a business. Whatever it is, that’s you stepping out of line. Then a few years go by, and you say you want to be a comedian again. Guess what, you need to go back to the end of the line. And you need to start over. But if you stay in line, eventually you will get to the front of the line. And that might take three years. It might take 10 years; it might take 30 years. But if you stay in line, and this guy was a comedian, so if he’s a comedian, and he stays in line, eventually his time will come and he will make it to the front of that line. And it’s his turn. it’s his turn to shine.
So no matter what business you’re in, no matter what you’re growing, I want you to stay in line. Don’t get distracted. Don’t go off and do all these other things. I’m 13 years into building Phanta Media as an agency. I probably have another 10 years to go to get to where I want to be to the level I want to be operating at. But guess what, if I got distracted, If I said Phanta is not an agency, we’re also this, and we’re also that, I’m stepping out of line. And then when I decide that we’re going to go back to our roots. We’re to go back to where we started. Guess what? We’re all the way at the back again. Stay in line and show up every day, and your time will come.