We Do Hard Things

with Mark Drager


As an entrepreneur and strategist, I’ve built a multi-million dollar marketing agency, I’ve helped launch startups and transformed international brands... and yet despite all the success, I still wake up every morning with the feeling that I’m not good enough.  That I’ve not come close to hitting my potential.  And I may never achieve the high-hopes I have for myself. 


I believe we all have something to prove - to the doubters, the haters, the voices in our own heads...

So, each week I will share real, tactical advice and the most interesting and inspiring interviews.  Because my goal is to help those of us who have something to prove show the world, and ourselves, that we have what it takes to make it happen.


This is the We Do Hard Things Podcast.

The Guest List Includes


We've had the chance to connect with the most extraordinary people.  A small selection of those we've profiled include:

  • Anthony Trucks - former NFL Athlete, American Ninja Warrior, the founder of Identity Shift coaching

  • Dean Hall - cancer survivor and cold-water river swimmer

  • Sonja Wieck - 18X Ironman, Eco-Challenge Fiji participant

  • Errol Doebler - former Navy SEAL, former FBI Special Agent

  • Jeff Fenster - serial entrepreneur whose main business principle is building relationships to drive value

  • Coach Christen Shefchunas - Confidence coach for Olympic and professional athletes

  • James "Iron Cowboy" Lawrence - finished 50 ironmans in 50 states in 50 days

  • Jacob Green - overcame a traumatic brain injury, now a leadership expert

  • Ashley Heller - pro-spartan competitor, athlete, trainer

  • And more...

The We Do Hard Things Podcast
What is Network Marketing and How Does it Work? | Efrosyni Adamides on We Do Hard Things

What is Network Marketing and How Does it Work? | Efrosyni Adamides on We Do Hard Things

Is network marketing (aka MLMs) a scam? Many people think so. But there’s no denying that at some level people in network marketing (MLMs) are breaking out of the traditional corporate world, making money, and helping people. So perhaps a better question to ask isn’t if it’s a scam or not, but instead if it’s a viable business model. Today’s guest Efrosyni Adamides has Spent close to 15 years in network marketing Generated over $1 Billion in revenue Created a sales force of 400,000 customers in 45 countries But most importantly, she had to learn in months what many entrepreneurs and creatives spend years figuring out: how to sell herself. In this episode, Efrosyni and Mark talk: What is Network Marketing and who is it for? Whether Network Marketing is a scam The selling skills you can learn How to assess if team members are hungry, committed, and a good fit Why most businesses never give entrepreneurs the freedom they want - - - - - - - More About Efrosyni Adamides Efrosyni has been building businesses and residual income streams through a number of avenues for over 20 years. For 15 years Efrosyni worked in the corporate world and was highly sought after by some of the leading companies in the film and media industry having worked and representing various companies from Warner Brothers, to Village Films, MIX FM radio and one of the top Radio PR companies in the UK. During that period she was able to dramatically increase the revenue of various companies and in some cases even quadrupled their revenue within 2 years. In 2008 she came across the world of free enterprise and embarked on an exciting journey, creating a life of true freedom. Through this journey she has been able to set up 3 of her own businesses, 2 of them being in real estate and was able to generate millions in revenue. However, adversity hit and within a short period of time almost lost everything. But as one of Efrosyni's favourite mentors said: ʻAdversity causes some people to break and some to become record breakers!” Within 3 years she was able to turn things around and is now responsible for creating an organization that has generated over $800 million in revenue and growing exponentially in 50 countries. She has achieved multiple 7-figures and has also helped create many 6-figure earners and numerous 7-figure earners. When Efrosyni coaches and mentors she gets results, and the success stories she has created are a testament to that. Checkout Efrosyni’s podcast: https://podcasts.apple.com/gb/podcast/freedom-creators-podcast/id1515163488 Follow her on social: https://www.instagram.com/freedomcreatorsclub https://www.youtube.com/c/EfrosyniAdamides
STOP Searching for YOUR PASSION and DO THIS Instead | Jenn Lim on We Do Hard Things

STOP Searching for YOUR PASSION and DO THIS Instead | Jenn Lim on We Do Hard Things

No matter your role — entrepreneur, creative, manager, just starting your career — the past few years have been a real trip. Forced to reflect on your work, you're questioning what you do and how you spend your days. I know this because it's something we're all working through. And the ultimate question? Whether everything we thought we wanted is still worth pursuing. Facing these unprecedented times and thinking about this struggle it's been an enormous challenge. And as hard as it's been, if you lead a team, it's been even harder. Because you've not only had to figure this out for yourself but also give your team the guidance and support they need. And that's why today's guest, Jenn Lim brings the thinking and lessons we need to hear. Jenn's the cofounder of Delivering Happiness, a workplace culture consultancy that she launched with the late Tony Hsieh (CEO of Zappos and author of the book with the same name). People are quitting in record numbers. Why? Because values, purpose, and culture are all messed up. Over the past decade-plus, Jenn and her team have helped some of the world's largest's brands redesign their workplace and culture to build stronger teams and improve customer loyalty. In this episode, Jenn and Mark talk: What makes us happy Why now is the right time to (re)look at your purpose and passion What's the adaptive age, and what skills will help you in the future Why so many companies, big and small, get culture wrong Welcome to We Do Hard Things, the show about facing fears, taking big risks and chasing down dreams. - - - - - - - More About Jenn Lim Jenn Lim is the bestselling author of Beyond Happiness, and the CEO of Delivering Happiness [DH], a company she and Tony Hsieh [the late CEO of Zappos.com] cofounded to create happier company cultures for a more profitable and sustainable approach to business. Jenn’s mission is both simple and profound: to teach businesses how to create workplaces—led with happiness and humanity—that generate more profit, sustain all people at every level of the organization, and share how we can make an impact by being true to our authentic selves. In her new bestselling book, Beyond Happiness: How Authentic Leaders Prioritize Purpose and People for Growth and Impact, Jenn draws on her decades of experience in culture and strategy to translate it into a practical “how-to” framework so workplaces can adapt quicker, couple purpose and profits, and modernize org design to the Great Resignation and Great Awakening. As a result, she guides all of us—no matter our title or role—on how to live more meaningful lives through the work we do every day. Jenn has been featured in Inc., Forbes, Fortune, Entrepreneur, Fast Company, Thrive Global, MSN, Fox Business, CNBC Make It, Success Magazine, etc. and has been coined by many industry experts, thought leaders, and members of the media, as the “happiness expert.” Checkout Jenn’s books: How Authentic Leaders Prioritize Purpose and People for Growth and Impact https://www.amazon.com/Beyond-Happiness-Authentic-Leaders-Prioritize/dp/153873690X/ Delivering Happiness by Tony Hsieh https://www.amazon.com/Delivering-Happiness-Profits-Passion-Purpose/dp/0446576220/ Follow Jenn on social: https://www.facebook.com/byJennLim https://www.instagram.com/byjennlim https://twitter.com/byjennlim https://www.linkedin.com/in/byjennlim
The LIE Behind WORKING HARD For SUCCESS and the TRUTH About INTUITION | Vishen Lakhiani

The LIE Behind WORKING HARD For SUCCESS and the TRUTH About INTUITION | Vishen Lakhiani

We’ve all heard it; hell, you’ve probably had the same thought yourself. It’s a lie that perpetuates the highest of highs and the lowest of lows for every entrepreneur and creative. It’s a lie that causes great people to question what they’re doing, if they have what it takes, and often makes people give up too soon. “If you work hard enough, you will succeed.” Or put another way, “There’s no way I’m going to fail because I’ll outwork everyone else…” And while every successful person had to work hard to get where they are, hard work is never enough. You’ve got to work hard in the areas that excite you most. Today’s guest learned this truth the hard way. Vishen Lakhiani is the founder of Mindvalley, the award-winning education movement with millions of students worldwide, he’s the author of the New York Times Business Best Seller The Code of the Extraordinary Mind and The Buddha and the Badass: The Secret Spiritual Art of Succeeding at Work, and is a speaker and activist. In this episode Vishen and Mark talk: Why hard work is never enough The role intuition plays in finding your passions Why Vishen quit his job at Microsoft in the first week to become an out-of-work actor Why he walked away from a multimillion-dollar VC-backed startup How the seed of every great thing he’s built (including a $100-million+ company) came from chasing down one of his passions Welcome to We Do Hard Things, the show about facing fears, taking big risks and chasing down dreams. - - - - - - - More About Vishen Lakhiani Vishen Lakhiani is one of today’s most influential minds in the fields of education and human consciousness. He is the founder of Mindvalley University and its 2 million-strong student base - which is now expanding across schools in Finland, Silicon Valley companies, and universities worldwide. Vishen’s book, The Code of the Extraordinary Mind, made the New York Times Business Best Sellers List, and hit the coveted #1 spot on Amazon five times in 2017. It has since won several awards and been translated into 25+ languages. Since then, Vishen authored The Buddha and the Badass: The Secret Spiritual Art of Succeeding at Work (2020) and The 6 Phase Meditation Method: The Proven Technique to Supercharge Your Mind, Manifest Your Goals, and Make Magic in Minutes a Day (Sept 2022). Meanwhile, his mobile apps like Omvana have become the bestselling Health & Fitness app in 30+ countries. Vishen is also the founder of A-Fest, the transformational festival described as the “TED meets Coachella” of the personal growth industry. Vishen’s next goal is to create the #1 education brand in the world, and reach 1 billion students - so humanity can experience the biggest jump in its consciousness since the dawn of the human species. Checkout Vishen’s books: The 6 Phase Meditation Method https://www.mindvalley.com/books/6phase The Buddha and the Badass https://www.amazon.com/Buddha-Badass-Secret-Spiritual-Succeeding/dp/1984823396 The Code of the Extraordinary Mind https://www.amazon.com/Code-Extraordinary-Mind-Unconventional-Redefine/dp/0593135822 Follow him on social: https://www.instagram.com/vishen https://www.youtube.com/channel/UCg3F5jxUrSvJQICen48cX4w https://www.facebook.com/vishenlakhiani/
The #1 Reason Why Most Startups Fail | “Captain Hoff” Steven Hoffman on We Do Hard Things

The #1 Reason Why Most Startups Fail | “Captain Hoff” Steven Hoffman on We Do Hard Things

Why do most startups fail? And what can you do to avoid the traps that slow many startup entrepreneurs? On today’s show, Steven Hoffman, AKA Captain Hoff shares wisdom from his decades of experience as a venture-backed entrepreneur and Silicon Valley startup incubator/accelerator CEO. Getting stuck, that’s part of the problem. Not growing your network, that’s part of the problem. Fearing to share your ideas with others, that’s part of the problem. Not knowing when to shift, pivot, and learn from mistakes, that’s part of the problem. But the real problem is this: we fall in love with the idea that we need a big idea, when what we really need is an opportunity we can start with, tweak, and shape as we learn what people want, what they don’t like, and what they’ll pay for. More About Steven Hoffman AKA Captain Hoff Steve Hoffman (Captain Hoff) is the Chairman & CEO of Founders Space, a global innovation hub for entrepreneurs, corporations, and investors, with over 50 partners in 22 countries. Hoffman is also a venture investor, founder of three venture-backed and two bootstrapped startups, and author of several award-winning books. These include “Make Elephants Fly” (Hachette), “Surviving a Startup” (HarperCollins), and “The Five Forces” (BenBella). Starting his career in Hollywood, Hoffman worked as a TV development executive. He went on to pioneer interactive television with his venture-funded startup Spiderdance, which produced interactive TV shows with NBC, MTV, Turner, Warner Brothers, History Channel, Game Show Network, and others. In Silicon Valley, Hoffman founded several startups, in the areas of games and entertainment, and worked as Mobile Studio Head for Infospace, with such hit mobile games as Tetris, Wheel of Fortune, Tomb Raider, Thief, Hitman, Skee-Ball, and X-Files. Hoffman went on to launch Founders Space, with the mission to educate and accelerate entrepreneurs. Founders Space has become one of the top startup hubs in the world. Hoffman has trained hundreds of startup founders and corporate executives in the art of innovation and provided consulting to many of the world’s largest corporations, including Qualcomm, Huawei, Bosch, Intel, Disney, Warner Brothers, NBC, Gulf Oil, Siemens, and Viacom. Check out Captain Hoff’s books → https://www.foundersspace.com/books/
Confessions (and Lessons) of a Showbiz Reporter | Chris Van Vliet on We Do Hard Things

Confessions (and Lessons) of a Showbiz Reporter | Chris Van Vliet on We Do Hard Things

There’s no other way to say it: today’s guest has one of the coolest jobs there is. He gets paid to fly around the world, attend massive parties, and interview Hollywood A-Listers. We’re talking The Rock, Oprah Winfrey, Tom Cruise, John Cena, and more. He once asked Anne Hathaway how much weight she lost to get ready for the role of Catwoman… which kind of offended her. Another time actress Leslie Mann hit on him during a press junket. There was the one time he got punched in the face (Hollywood style) by Gerard Butler. Or the time he’s asked Donald Glover to explain the “This is America” video… which Donald flat out refused to do. On today’s episode, Mark Drager talks with Chris Van Vliet about his job, the sacrifices he had to make to get to where he is today, and the lessons learned going from a Canadian university student majoring in communications, to a 4-time Emmy award-winning TV Host, Entertainment Reporter and YouTuber based out of Los Angeles. More About Chris Van Vliet Chris Van Vliet is a 4-time Emmy award-winning TV Host, Entertainment Reporter and YouTuber based in Los Angeles, CA. He has traveled the world reporting from events like the Oscars, Grammys and the Cannes Film Festival. You may be familiar with the interviews that Chris posts on YouTube but to just call them “interviews” doesn’t seem fair because they are so much more than that. Chris dives deep into interesting topics with his trademark conversational approach that makes it feel like two old friends catching up. This is the case when it’s a wrestling superstar like John Cena, The Rock or Hulk Hogan or a Hollywood A-Lister like Oprah Winfrey, Tom Cruise or Will Smith. Check out some of the crazy interviews he’s done → https://www.youtube.com/ChrisVanVliet Connect with Chris on Instagram → https://www.instagram.com/chrisvanvliet/ Listen to Chris’ podcast → https://podcast.chrisvanvliet.com/
This Is Why You're Not Happy | Eye Opening Lessons from Dan Millman on We Do Hard Things

This Is Why You're Not Happy | Eye Opening Lessons from Dan Millman on We Do Hard Things

Today’s guest is Dan Millman, the bestselling author and spiritual teacher who has spent 40+ years working to inspire others to find peace while pursuing their passions. Dan’s evolution from childhood dreamer to world-class athlete catapulted him, over the span of two decades, through mind-expanding experiences with four radically different mentors. In Dan’s newest book, a memoir titled Peaceful Heart, Warrior Spirit, he breaks down the lessons learned from these four mentors, lessons that shaped him into the down-to-earth spiritual teacher he is today. There’s the Professor, a Bolivian scientist-mystic; The Guru, an American-born spiritual master; The Warrior-Priest, a martial artist and metaphysical healer; And finally, the Sage, a different sort of psychologist and a servant of reality. In this episode, Mark Drager and Dan Millman break down: - Why achievement will never make you happy (spoiler, Dan tells you what will make you happy) - Why Western thinking and Eastern thinking are both great, but nothing is prescriptive - Why there’s no shortcut to happiness - How you can set up your life and structure your days to get more fulfillment More About Dan Millman Dan Millman is a former world champion athlete, university coach, martial arts instructor, and college professor. After an intensive, twenty-year spiritual quest, Dan’s teaching found its form as the Peaceful Warrior’s Way. His work continues to evolve over time to meet the needs of a changing world. Dan’s eighteen books, including Way of the Peaceful Warrior, have inspired and informed millions of readers in 29 languages worldwide. The feature film “Peaceful Warrior” was adapted from Dan’s first book, based upon incidents from his life. Much of Dan’s time is devoted to speaking. His keynotes, seminars, and workshops span the generations to influence men and women from all walks of life. Dan and his wife Joy live in Brooklyn, NY. They have three grown daughters and five grandchildren. If you’ve not read this book, READ Dan’s Way Of The Peaceful Warrior now → https://www.peacefulwarrior.com/way-of-the-peaceful-warrior/ Dan’s newest book → https://www.peacefulwarrior.com/peaceful-heart-warrior-spirit/ Dan’s teachings → https://www.peacefulwarrior.com/e-courses/ Also, Dan’s on Twitter → https://twitter.com/pwdan
Why You Should Live Your Life as an Experiment | A.J. Jacobs on We Do Hard Things

Why You Should Live Your Life as an Experiment | A.J. Jacobs on We Do Hard Things

On today's show, how and why this man decided to dedicate years of his life to what some would call absurd living experiments that included: - Reading the entire Encyclopedia Britannica in a quest to learn everything in the world - Spending a year following the hundreds of rules in the Bible, as literally as possible - And trying to thank every single person involved in producing his morning cup of coffee Of course, for today's guest, A.J. Jacobs, this is just a regular day in the office and the fact he's written four New York Times bestsellers which chronicle these and other adventures speaks to the odd ways he's lived, then written about, and ultimately learned from. In this episode Mark Drager and A.J. Jacobs break down: - The greatest lessons learned from taking on these challenges - How A.J. develops creative ideas - The writing process - And why the heck is A.J. reading old newspapers like some kind of recluse More About A.J. Jacobs A.J. is best known as an author, journalist, lecturer and human guinea pig. He has written four New York Times bestsellers that combine memoir, science, humor and a dash of self-help. Jacobs grew up in New York City. His father is a lawyer who holds the world record for the most footnotes in a law review article (4,812). His wife works for a highbrow scavenger hunt called Watson Adventures. Along with authoring his books, Jacobs is also editor at large at Esquire magazine, a commentator on NPR and a columnist for Mental Floss magazine. His books include: The Know-It-All: One Man’s Humble Quest to Become the Smartest Person in the World (Simon & Schuster, 2004). The memoir chronicles the 18 months Jacobs spent reading the entire Encyclopedia Britannica in a quest to learn everything in the world. The Year of Living Biblically: One Man’s Humble Quest to Follow the Bible as Literally as Possible (2007) tells of his attempt to follow the hundreds of rules in the Good Book. My Life as an Experiment: One Man’s Humble Quest to Improve Himself (2010). The book contains experiments featuring George Washington’s rules of life, marital harmony, marital disharmony, multitasking and nudity – not in that order. Drop Dead Healthy: One Man’s Humble Quest for Bodily Perfection (2012) tells of his quest to be as healthy as humanly possible for which he revamped his diet, exercise regimen, sleep schedule, sex life, posture and more. Thanks A Thousand: A Gratitude Journey (2018) is based on an idea that’s deceptively simple: deciding to thank every single person involved in producing his morning cup of coffee. The Puzzler: One Man's Quest To Solve The Most Baffling Puzzles Ever, From Crosswords To Jigsaws To The Meaning Of Life (2022) set out to determine what makes puzzles—jigsaws, mazes, riddles, sudokus—so satisfying. Check out all of his books here → https://ajjacobs.com/books/ He’s on Twitter → https://twitter.com/ajjacobs And also on IG → https://www.instagram.com/ajjacobsinc
Guaranteed Tips and Tactics to Build Radical Confidence | Lisa Bilyeu on We Do Hard Things

Guaranteed Tips and Tactics to Build Radical Confidence | Lisa Bilyeu on We Do Hard Things

On today’s show, how a girl who was told growing up that she would become nothing more than a housewife, left the UK for Hollywood with the dream of making movies, only to find herself spending most of her 20’s stuck at home as a housewife. Unhappy but willing to grind it out for 8 years, her turning point came when she finally admitted to her husband she simply couldn’t carry on this way anymore. That moment kicked off the build of Quest Nutrition with her partners, which they turned into a billion-dollar company. Today’s guest is Lisa Bilyeu. She is the host of Women of Impact, Co-founder and President of Impact Theory, and the author of the brand new book, Radical Confidence. More About Lisa Bilyeu Lisa Bilyeu is cofounder of the billion-dollar company Quest Nutrition and co-founder and President of Impact Theory. Her mission is to empower all women to become the heroes of their own lives. Here’s a great article from Forbes → https://www.forbes.com/sites/pauleannareid/2020/03/17/from-doting-housewife-to-a-woman-who-impacts-millions-of-people-lisa-bilyeu-shares-her-mindset-shift/ Get Lisa’s book, Radical Confidence: 10 No-BS Lessons on Becoming the Hero of Your Own Life → https://www.amazon.com/Radical-Confidence-No-BS-Lessons-Becoming/dp/1982181419 Checkout Women of Impact → https://www.youtube.com/c/WomenofImpact Follow her on IG → https://www.instagram.com/lisabilyeu
Use The Power of HYPNOSIS to FIGHT Doubt & IMPROVE Focus | Dr. David Spiegel on We Do Hard Things

Use The Power of HYPNOSIS to FIGHT Doubt & IMPROVE Focus | Dr. David Spiegel on We Do Hard Things

On today’s show, I talk to the man who’s been called “one of the nation's most respected experts in the clinical uses of hypnosis.” Now, you might be thinking… hypnosis? Isn’t that when people get pulled on stage, are put to sleep, only to find themselves running around like a chicken and being made a fool of? While hypnosis is typically thought of for entertainment, in this episode we talk about how hypnosis can help you tackle stress, anxiety, and the things that are holding you back. So you can quiet the voice of doubt in your head. So you can learn to have more confidence in your ideas. And ultimately, so you can take bolder action. Plus, I get hypnotized... You should check out the Reveri App → https://www.reveri.com/ (they’re not a sponsor, we just dig it!) More About Dr. David Spiegel Dr. David Spiegel is Willson Professor and Associate Chair of Psychiatry & Behavioral Sciences, Director of the Center on Stress and Health, and Medical Director of the Center for Integrative Medicine at Stanford University School of Medicine, where he has been a member of the academic faculty since 1975, and was Chair of the Stanford University Faculty Senate from 2010-2011. Dr. Spiegel has more than 40 years of clinical and research experience studying psycho-oncology, stress and health, pain control, psychoneuroendocrinology, sleep, hypnosis, and conducting randomized clinical trials involving psychotherapy for cancer patients. He has published thirteen books, 404 scientific journal articles, and 170 book chapters on hypnosis, psychosocial oncology, stress physiology, trauma, and psychotherapy. He is past President of the American College of Psychiatrists and the Society for Clinical and Experimental Hypnosis, and is a Member of the National Academy of Medicine. Checkout the Reveri App → https://www.reveri.com/

About the We Do Hard Things Podcast

Hosted by Mark Drager, each week the We Do Hard Things Podcast focuses on next-level conversations, tactical advice, and inspirational stories.  Because the basics are fine for those who are just getting started.  But for those who are looking for the next level, it doesn't come from doing the comfortable or easy things.

But most people are afraid to go there because they think it's reserved for the superhuman amongst us.  Those who have special gifts, special skills, or an ungodly amount of drive and ambition.


But as you and I both know that's simply not true.

We all face hard times; whether we chose them or they chose us.

And what we learn through those moments are lessons that shape the very fabric of who we are called to be.

So let's show ourselves and the world that we have what it takes to make it happen.